New Muzic Association

Welcome to New Muzic Association

We are an independent record label based in Atlanta, GA. We believe in creativity and & uniqueness in music.


C.E.O, Writer, Producer,
Multi-Musician, Engineer


One of the originators of the Minnesota Sound John “JR” Rivers has been a long time industry stable.  

Responsible for the success for MN artist Alexander O’Neal and known for being the other half of the writing team “MoonRivers”, with Chris Moon the discoverer of “Prince” and together were influences for many of the Minnesota artists.. 

* Recording Engineer * Producer * Multi- Musician * Writer * Vocalist

JR is the C.E.O. for “New Muzic Association”. (

New Muzic

Tre` Carter Tate

Only You

Zip Dranear

Alexander O’Neal

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